News & Events

Invited Talk on ‘Marketing Management’

Sep 5, 2023 @ 9:00 AM

          As a part of the Induction program an invited talk was held for 1st Year BBA students on 5 September 2023 from 9 AM to 10:45 AM at E-learning center. The program began with welcoming and introducing the Resource Person. The Resource Person for the session was Dr. Zoheb Ali K, Associate Professor - CMSR, PACE. The topic for the session was Marketing Management. The session highlighted the market analysis that is crucial for understanding customer needs and gaining a competitive edge. Developing marketing strategy with business objectives is very much essential. Digital marketing and social media platforms provide extensive opportunities for reaching and engaging with target audiences. Ms. Chaithanya D & Ms. Chaithra N V, Assistant Professors, Department of Commerce & Management were the session in charges. The session came to an end by proposing vote of thanks.